Undisclosed
Acquisition
- Saudi Arabia
- February 10, 2025
Saudi Arabia-based SaaS provider, Salla, has acquired Sweply, a Saudi digital advertising platform, which will ..Read More
Saudi Arabia-based SaaS provider, Salla, has acquired Sweply, a Saudi digital advertising platform, which will be rebranded as "Salla Ads" to enhance its advertising solutions. This follows Salla’s $130 million pre-IPO investment round in March 2024, led by Investcorp, with participation from Sanabil Investment and STV. The funding aimed to accelerate Salla’s growth and expand its ecosystem, strengthening its position in the e-commerce space.
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